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November 18, 2009 -- Texas Stadium Skybox at DFW named Food and Beverage Concessionaire of the Year!
For a second year in a row DFW Concessions department honored Texas Stadium Skybox located in Terminal C as the Food and Beverage Concessionaire of the Year. Jeffrey P. Fegan, CEO of DFW Airport presented the trophy and check and thanked the concessionaires by saying, "You treat our customers with courtesy and respect. You guys do a great job for the airport." The presentation was held at the DFW Rental Car Center. Gilbert Aranza, CEO of Star Concessions, and his staff, were present to accept the Food and Beverage Concessionaire of the Year trophy and check. Texas Stadium Skybox is located in Terminal C near gate 24. "What is the secret of success? Hire the right people," said Adam King, General Manager of Star Concessions. He continued, "We have a low turn-over. We have great people. You have to hire the right people to begin with – great service, great people." An independent company based in Houston company sends "mystery shoppers" into the restaurants and stores at DFW each month. Posing as passengers these "mystery shoppers" judge the employees and the store itself on a long list of criteria including store appearance, customer service and the overall shopping experience. Of course, the employees have no knowledge about the "mystery shopper". The award is based on the results of these "mystery shop" reports and the winner is determined by averaging "mystery shoppers" scores and the highest-scoring store in each category is then selected as Concessionaire of the Year for that category. The honor of Concessionaire of the Year came with an impressive trophy and a check for $5,000. Pictured are Gilbert Aranza (left) CEO of Star Concessions, his daughter Alondra; Jeffrey P. Fegan, CEO of DFW Airport; Adam King, General Manager; Mollie Standridge, Vice President Human Resources; and Zenola Campbell, Vice President DFW Airport Concessions. (Paraphrased from an article from "DFW People - The Airport Newspaper" dated 11/26/09.) Success is not new to Star Concessions. Click here to read more about Star's success in the December 4, 2009 memo to all Star employees from Gilbert Aranza, CEO and Danny Bruce, President.
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